Why Graphics Bring Greater Engagement To Fan Pages

Today I’m going to show you just how important creative graphics are within Facebook. Two weeks ago Facebook made an announcement to the community by stating the following:

“Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”http://newsroom.fb.com/News/787/News-Feed-FYI-What-Happens-When-You-See-More-Updates-from-Friends

The summary of the article for fan pages was that text based statuses won’t be getting the exposure they use to. They want us to power pack every status with something of extreme value, statuses we’d be willing to advertise with. So what are the other options?

We can use Links, Videos, and Pictures in our statuses to bring engagement. In Facebook’s article they use links as an alternative to regular text based statuses.

Why links are better than regular text:

Facebook rewards helpful resource. When someone likes, comments, or shares your article obviously it’s bringing value to those who see it. Facebook wants that kind of content and therefore will reward you with more exposure. What brings that link more engagement is a picture from within that article that Facebook embeds into your status. The Facebook article mentions this as well within their last algorithm update.

“The best way to share a link after this update will be to use a link-share, so it looks like the one below. We’ve found that, as compared to sharing links by embedding in status updates, these posts get more engagement (more likes, comments, shares and clicks) and they provide a more visual and compelling experience for people seeing them in their feeds.”

Original Content: http://socialfresh.com/why-graphics-bring-greater-engagement-to-fan-pages/